One of many massive challenges with content material advertising and marketing and running a blog is the continuous must create content material. Relying on the scale of your organization, or your schedule as a solo creator, constant content material creation can take a major period of time. While you’re busy, it will possibly appear difficult to maintain up with demand.
For many people, a serious resolution to the necessity for a content material drip is evergreen content material. As well as, content material curation goes a good distance to assist be certain that our followers and gross sales leads all the time have one thing to have a look at Happily, each of those choices are comparatively straightforward to handle, particularly through the use of automated instruments. Nonetheless, there’s an alternative choice that fewer folks take into consideration: repurposing content material. Let’s check out what repurposing is, and the right way to do it for various unique content material varieties.
What’s Content material Repurposing?
Repurposing content material is the apply of taking one kind of content material and turning it into one thing else. Then, the brand new content material usually is posted on social media or used for different functions, akin to lead magnets. Repurposing can contain the identical household of content material varieties (akin to turning a weblog publish right into a e book or article) or shift from one kind to a different (for instance, turning a e book right into a screenplay). Typically talking, this apply helps content material creators and entrepreneurs “stretch” their efforts and enhance ROI.
Repurposing Weblog Content material
As a blogger, I can’t resist speaking about this kind of repurposing content material earlier than the others. One of many drawbacks of running a blog is that it takes lots of time to plan and create every publish. Nonetheless, blogs are straightforward to repurpose into different content material varieties, and still have all kinds of distribution channels. As well as, many individuals could be shocked to learn how many issues they learn are both blogs or derived from weblog posts. Let’s take a look at repurposing choices.
1. Replace and republish previous weblog posts with new info
One of many issues that I do repeatedly is evaluation my weblog content material. As a part of that course of, I search for posts that want some assist. Specifically, updating posts with new info or present search engine marketing methods helps your posts acquire new site visitors. Bear in mind, it doesn’t matter what form of weblog you’re operating, different content material creators need to displace you on search engine outcomes. For that purpose, the battle for search engine marketing dominance is fixed. Plus, by updating your content material, you’ll give followers a possibility to revisit your web site. Each advantages lead to extra gross sales leads and site visitors/impression alternatives.
Fortunately, though you’ll nonetheless have a weblog publish after utilizing this technique of repurposing content material, it’s comparatively straightforward to do. For one factor, if one thing in your publish continues to be correct or present, there’s no purpose to alter it. For one more, minor key phrase tweaks are often easy. Plus, you get the chance to show you’re nonetheless on the forefront of your area of interest.
2. Design infographics from weblog content material
A fair simpler technique of repurposing content material is popping the content material into infographics. Right here, you’ll take a graphics enhancing software program, akin to Canva, and make a visible with it. Normally, infographics are a set of phrases and easy pictures that illustrate some extent. A extremely efficient strategy to body infographics is by taking the details of your weblog publish and highlighting them within the graphic.
Additional Studying: The Seven Totally different Sorts of Infographics and When to Use Them
3. Design pictures from weblog content material
Just like infographics however these are actually short-form visuals. Visualize your weblog content material by creating pictures about details and statistics you could embed in your publish or be used as standalone visible posts on social media. For instance, I would point out the quantity of ROI you possibly can obtain on a selected advertising and marketing modality. Alternately, a journey blogger would possibly design a graphic round their favourite airport lounge. Both means, the remainder of the social media posts ought to encourage folks to go to the unique weblog publish.
Right here’s the bonus: by visualizing one thing from a weblog publish, you may make it extra inviting. My journey blogger, as an illustration, can speak all day about how roomy the lounge is. However an image of him enjoyable in a straightforward chair there can actually drive that time house. Then, his followers would possibly really feel compelled to learn the remainder of his evaluation.
Additional Studying: Create Gorgeous Infographics for Social Media in Minutes
4. Flip weblog content material into an eBook (information, how-to, and many others.)
Going the opposite path from graphics, one other technique of repurposing content material is writing a special form of content material from the unique weblog. As an illustration, you’ll see that I’ve some lead magnet booklets on my web site that require you to subscribe to my emails. As well as, whitepapers are an especially fashionable instrument in B2B advertising and marketing that always develop out of company weblog posts. Every of those repurposing examples lets creators get extra of the advantages of content material advertising and marketing than a one-off weblog publish.
How are you going to accomplish this? Merely put, by increasing on every of the most important factors of your weblog. As an illustration, I might write an entire part on the right way to create an infographic, whereas I solely talked about what an infographic is above. Then, I’d write a bit on the specifics of picture creation. After some time, there’d be a major information on repurposing content material.
5. Flip weblog posts into podcast episodes
There’s little query that podcasts are very fashionable. A lot so, in actual fact, that the podcast market has exploded over the previous few years and there are numerous possibilities to monetize an episode. Folks can take podcasts into locations the place blogs don’t belong, such because the gymnasium or a commuter prepare. Plus, lots of us be taught higher if we hear one thing than if we learn it, to the extent that podcasts are assuming a task in schooling.
How does this technique of repurposing content material work? Nicely, you don’t need to learn the weblog publish and name it an episode. You’ll need to add to it a bit and make the episode partaking. However once more, this requires comparatively little extra effort. As well as, podcasting provides one other avenue for content material distribution, by means of podcasting platforms.
6. Use weblog content material to create movies
Just like podcasting, you possibly can flip weblog posts into movies. On this case, you are taking the details of your weblog and switch them into factors on your video. You don’t have so as to add all the additional info. In truth, if you happen to prepare the information a bit otherwise, you may make it extra attention-grabbing for individuals who like each your weblog AND your video channels like YouTube or IGTV.
Right here’s the place it will get difficult, although. On YouTube, you don’t have a size restrict. On this case, you possibly can simply cowl the identical set of fabric that you simply do within the weblog. For IGTV, YT Shorts, and TikTok, although, there are stricter limits. Right here, you would possibly select one level of your weblog publish to speak about. Or, summarize the concepts of the publish in your video, and encourage folks to learn the weblog. It’s an important technique of repurposing content material.
7. Create a number of weblog posts from one
Should you’re like me, there are many weblog posts that may afford to be “damaged down” into small items. As an illustration, I’ve a number of “full information” posts that cowl lots of materials in a brief article. It could be comparatively straightforward for me to take a type of sections, break it off, and broaden it a bit into smaller weblog posts. Then, they could possibly be a sequence that’s posted over a few weeks or months. That is primarily the other strategy to turning a weblog publish right into a whitepaper or e-book.
8. Flip weblog posts into an e mail sequence
Wish to mix running a blog with the advantages of e mail advertising and marketing? Particularly if you happen to use weblog posts for buyer schooling, you possibly can simply use these posts as promotional emails. As an illustration, I might make an e mail sequence about methods to repurpose weblog posts from this one. Every e mail would cowl a special “product” of these weblog posts. This strategy is advantageous since you solely must make minimal adjustments to the textual content of every part. Or, you possibly can take the concepts and restate them, relying in your wants.
9. Repurpose weblog posts for visitor running a blog
I typically speak about the advantages of visitor running a blog. As an illustration, visitor bloggers get to share their viewers with their host, and vice versa. However one factor that isn’t all the time clear is the extent to which you should utilize this as a mechanism for repurposing content material. When you clearly can’t plagiarize your personal publish, you possibly can positively use the identical concepts over once more. As an illustration, my visitor posts are a lot shorter than the options on my weblog, so I can simply shorten and reword an present publish.
10. Reuse your weblog content material to reply questions on Quora (or to ask them)
Lastly, Quora is great for repurposing content material. Should you aren’t acquainted, Quora is a spot the place folks ask questions and obtain solutions. Whereas lots of the questions requested are “only for enjoyable,” there are lots of content material creators who share their skilled experience. You possibly can simply flip materials out of your weblog posts into nice solutions to folks’s questions. Alternatively, you would possibly flip the fundamental premise of a publish right into a query to see what different folks say (For instance, “Is repurposing content material a great way to extend advertising and marketing ROI?”). Better of all, you possibly can monetize your Quora content material.
Repurposing Video Content material
Naturally, weblog posts aren’t the one kind of content material you could repurpose. Nearly each form of video could be was various kinds of content material and thereby attain a bigger viewers than you could have for video alone. That is particularly helpful as a result of though podcasts are straightforward to “carry” on a transportable machine, and weblog posts can shortly load onto cellular gadgets or laptops alike, video has a way more restricted variety of locations it may be consumed. By repurposing content material of this sort, you make it extra accessible.
11. Repurpose webinars into a number of items of video content material
Let’s be sincere: webinars have been very fashionable throughout the pandemic. Nonetheless, with all the additional webinars occurring, it’s nice for folks to have the ability to solely watch what they want. Should you break the webinar into a number of sections, you may make it simpler for folks to listen to what you must say. As well as, you possibly can edit out ineffective segments that most individuals received’t need to say.
12. Repurpose a webinar into weblog content material
Alternatively, you possibly can flip a webinar into a number of weblog posts. The best means to do that is by transcribing the webinar by means of a service akin to Rev. Then, you should utilize quotations from the webinar, flip it into an interview-type format, or just repeat the data. Right here, the principle concern is to not make the weblog publish too lengthy. If the webinar was prolonged, you possibly can summarize info or make a sequence of weblog posts.
13. Repurpose your webinar right into a podcast episode
Webinars and podcasts have one factor in frequent: audio. The best technique of repurposing content material like that is to take the audio monitor and edit it. Take out the awkward pauses, the pc noises, and the interruptions. Then, add your branding and formatting to make a straightforward podcast episode. All you want is entry to an audio enhancing utility, lots of that are free or low-cost.
Repurposing Your Inside Content material
Lastly, let’s speak about repurposing content material you’ve gathered independently of content material creation or advertising and marketing plan. Specifically, there are many inside analytics, buyer testimonials, and even survey info that may provide help to make an impression on present and potential clients.
14. Flip inside information into publishable case research
Many B2B manufacturers have inside information that demonstrates the effectiveness of their services and products. As an illustration, a advertising and marketing company can inform you how a lot they’ve elevated gross sales and achieved ROI for his or her purchasers. Or, a medical machine agency can present the distinction in diagnostic accuracy, operational effectivity, or ease of use with their merchandise. It’s straightforward to show this info into case research by anonymizing the info, stating the shopper’s downside, and demonstrating your outcomes.
15. Convert testimonials out of your clients into content material
Lastly, an important possibility for all types of firms is leveraging the facility of testimonials. Buyer testimonials come from many various sources, together with product evaluations and consumer interviews. Quick testimonials specifically are nice for creating graphics and posting on Instagram. Or, you can body the testimonial in context, for instance, of providers carried out. Emails are a good way to make use of the second method. When you consider it, as long as you could have the shopper’s permission the probabilities are limitless.
Upon getting a physique of content material, it’s straightforward to show it into one thing else. Not solely does it save money and time, however repurposing content material is a superb strategy to open your model story as much as audiences that will in any other case be unattainable. Moreover, some alternatives akin to visitor running a blog and turning webinars into podcasts can current a possibility to inform the identical tales in several, but compelling, methods. There’s no purpose to make use of all of your content material solely as soon as after which discard it.
Searching for some extra content material advertising and marketing recommendation? Try these posts:
Hero picture by Sigmund on Unsplash
0 Comments