TikTok is by far the quickest rising social media platform globally, which comes with new variations to on-line streaming and video content material.
This app permits customers to create brief movies with music, filters, and different options, resembling stitches and duets, and go dwell and work together with their communities.
This rising channel’s vibe is humorous, generally cringe, edgy and funky, and even instructional right here and there.
Whereas the brand new subculture created round TikTok could also be unclear, one factor is for certain: TikTok is addictive, and although it could have been perceived as only a passing pattern to start with, it is right here to remain.
On this article, I will showcase the significance of TikTok advertising and marketing by presenting a very powerful TikTok statistics and info in an effort to modify what you are promoting message accordingly.
Highly effective TikTok stats for 2022
- TikTok consumer stats
- TikTok engagement stats
- TikTok obtain stats
- TikTok video stats
- TikTok monetary stats
- Prime TikTok creators
- Prime TikTok classes
1. TikTok consumer stats
As of September 2021, TikTok reached 1 billion energetic customers on the platform, and the numbers are rising day-to-day.
This cool new social media channel is generally populated by youngsters however is now used throughout all age teams.
Let’s see some particular TikTok demographics to grasp higher which section group is extra energetic on the app.
1.1. TikTok customers by age
As a result of its main customers are individuals born within the final one and a half-decade, TikTok’s progress will not be going to cease anytime quickly.
In response to Statista, U.S. customers between the ages of 10 and 19 make up TikTok’s largest consumer demographic (25%), whereas 22.4% are aged 20-29.
Nevertheless, based on Pew Analysis, these numbers are altering always as extra older individuals are beginning to use TikTok.
So why is TikTok so in style among the many youthful generations? In a nutshell, as a result of its design and its functionality of letting customers specific themselves creatively.
1.2. TikTok customers by gender
In response to TikTok’s 2022 Report, its main demographics lean in direction of females, though that hole has declined every year because it has gained extra customers.
Current TikTok gender demographics present that nearly 60% of customers are females, and roughly 40% of males use the app worldwide.
Feminine customers of their teenagers accounted for 16.4% of TikTok’s energetic consumer accounts in the US.
1.3. TikTok consumer habits
90% of all TikTok customers open the platform each day, which implies that 9 out of 10 TikTok customers open the app a number of instances a day.
In response to a latest research achieved by GlobalWebIndex, 68% of TikTok customers spend time watching different individuals’s movies on the platform, whereas 55% add their very own movies.
2. TikTok engagement stats
In response to our social media business benchmarks research, TikTok is probably the most participating social media platform of the second, having a median engagement fee of 5.96%, which is method above each different community.
Furthermore, we found that in 2021, TikTok’s common engagement fee elevated by 14.26%.
Which means that manufacturers and not using a TikTok presence ought to soar on the pattern as a result of a well-put TikTok advertising and marketing technique can skyrocket your engagement charges.
2.1. Common time spent on TikTok
A mean TikTok consumer spends 52 minutes per day on the platform, whereas 90% of customers entry it each day.
In 2019, the typical time spent on TikTok noticed a 210% year-over-year enhance in engagement and the entire time spent on TikTok was estimated to be 68 billion hours.
2.2. TikTok consumer interplay statistics
For sure, TikTok is probably the most participating social media app out, with a median session size of 10.85 minutes, double Pinterest at rank #2 with 5.06 minutes.
In a latest Influencer Advertising and marketing Hub research, TikTok consumer profiles with 100,000+ followers have the very best engagement (5.30%), whereas Instagram has 1.10% and Twitter has 0.30%.
Socialinsider’s benchmarks research confirmed that probably the most participating business on TikTok was FMCG Meals, which implies that this platform has change into a brand new place for meals manufacturers to showcase their creativity and be rewarded with nice engagement stats.
In response to our information, this class has a median engagement fee of 15.82% on TikTok and has doubled its common engagement fee, which is a transparent signal of the business’s makes an attempt to adapt to the tendencies.
3. TikTok obtain stats
TikTok stats point out that the platform managed to realize its first billion downloads in February 2019, and gained one other half of a billion within the subsequent eight months, which is just spectacular, contemplating that the app launched in 2016.
Let’s have a look at what number of what number of downloads does TikTok have.
3.1. TikTok has been downloaded 2.8 billion instances
TikTok has a complete of over 2.8 billion downloads globally, being one of many few social media platforms to have had over a billion downloads, resembling Fb.
It received’t be any shock if TikTok will register three billion by the top of the 12 months.
3.2. TikTok was probably the most downloaded app in 2021
Enterprise of Apps declared that TikTok was probably the most downloaded social media app in 2021, with 656 million downloads in that 12 months alone.
It wasn’t solely the preferred app globally, however it was U.S. residents’ favourite app as properly final 12 months, growing its complete downloads for the 12 months by two million.
3.3. TikTok obtain stats by nation
Though TikTok was extremely popular in its dwelling nation, China, the app noticed vital progress in downloads in India in 2019 and 2020.
In 2019, 323 million TikTok downloads got here from India alone, this TikTok statistic making India probably the most vital contributor to the app installs, with 611 million downloads so far.
China comes second, with 196.6 million downloads so far, and the US comes third, accumulating 165 million installs since launch.
4. TikTok video stats
As talked about earlier, TikTok is a social media platform for sharing, creating, and watching brief movies which are catchy and entertaining.
And there’s little question that video content material is the way forward for social media advertising and marketing. Listed below are some important TikTok video stats that you must find out about.
4.1. TikTok had over a million each day video views in 2018 after its launch
As a result of nature of the format of TikTok movies, it’s very easy to fall right into a rabbit gap of continually watching 50-60 seconds movies.
What makes TikTok movies much more addictive is that because of the fastidiously curated algorithm, you’ll have principally movies of your curiosity in your feed, which is able to hold you scrolling.
So there is no such thing as a shock that TikTok had over 1 million each day video views in 2018 after its launch. You’ll be able to solely think about what these numbers appear to be now.
4.2. The #Raindropchallenge has 1.2 billion views as of 2021
One problem that good points greater than one billion views on TikTok is the #raindrop problem. This problem went viral in 2018, and it has gained huge curiosity since then.
On this problem, creators act as in the event that they cease rain from falling after which transfer their arms to shift the drops.
Hashtag challenges are the most effective methods to maintain your customers engaged as a result of they’re sharable and simple to duplicate. These challenges can both be created by TikTokkers or manufacturers to advertise their services or products.
4.3. TikTok’s hottest video in 2020 had 547.1 million views###
One among Bella Porch’s movies attracted 547.1 million views and near 45 million likes. She used Millie B’s “M to the B” as a soundtrack and went viral very quickly.
The video with the second-highest variety of views bought 76 million views and was from TikTok content material creator Nathan Apacoda. He filmed himself ingesting Ocean Spray cranberry juice whereas skateboarding.
5. TikTok monetary stats
With TikTok’s enhance in reputation, it’s solely truthful that the app’s earnings have risen proportionally.
In response to Sensor Tower information, TikTok is the top-grossing non-gaming app worldwide for February 2021, having registered greater than $110 million in consumer spending.
Let’s take a look at some TikTok income progress and monetary stats to grasp higher how worthwhile the platform is, so you can also make extra knowledgeable TikTok advertising and marketing methods shifting ahead.
5.1. Almost 80% of income comes from China
In response to Influencer Advertising and marketing Hub, roughly 79% of TikTok’s income was from Douyin in China, 8% from the US, and three% from Turkey.
Extra particularly, in December 2020, China introduced in a income of over $120 million.
That is extraordinarily essential to say since a number of years in the past, earlier than the arrival of advertisements, 42% of income got here from the US, as per the identical supply.
5.2. People have one of many highest spending on TikTok cash
This will likely appear odd because it doesn’t occur on the opposite main social media platforms, however TikTok customers spend actual cash on the app to buy cash.
TikTok cash are used to reward favourite creators by buying items and giving them away throughout dwell streams.
Cash can be found in bundles from 100 to 10,000 that vary in worth from 99 cents to $99.99. In response to Sensor Tower information, the 100 coin bundle is the preferred amongst customers, adopted by the five hundred coin bundle priced at $4.99.
As per TikTok 2019 statistics, 24% of its in-app purchases since 2018 have come from the American market. This quantities to $23.1 million.
5.3. TikTok generated an estimated $4.6 billion income in 2021
TikTok generated an estimated $4.6 billion income in 2021, a 142% enhance year-on-year, as per Enterprise of Apps.
Furthermore, TikTok is valued at $50 billion, whereas Bytedance, TikTok’s guardian firm, is valued at $250 billion.
In response to TikTok, 67% of customers agree that the platform impressed them to buy even once they weren’t trying to take action, and 74% of TikTok customers say that the app has impressed them to search out out extra a few product or model on-line.
As TikTok is without doubt one of the most worthwhile startups in latest instances, the platform provides many promoting choices to attach with a broad consumer base.
6. Prime TikTok creators
Like some other video-first social media platform, resembling YouTube, Vine, and even Instagram, TikTok has opened its doorways for content material creators.
As a result of TikTok has established itself as the proper platform for movies to go viral, reaching tens of millions of customers, particularly kids, the app is the house for a lot of well-known faces.
It’s additionally the proper place to provide beginning to new superstars in a single day, thus providing nice methods for companies to advertise their model and merchandise and attain wider audiences.
Listed below are the prime 5 TikTok creators:
- Charli D’Amelio — 137.2 million TikTok followers
- Khaby Lame — 133.3 million TikTok followers
- Bella Poarch — 88.1 million TikTok followers
- Addison Rae — 86.67 million TikTok followers
- Zach King — 67.5 million TikTok followers
7. Prime TikTok classes
As of July 2020, the preferred TikTok content material classes had over two billion views, based on Statista.
The app’s most seen content material class was leisure content material, with a complete of 443.3 billion hashtag views collectively. The second most seen content material class was dance, with a complete of 150.3 billion hashtag views.
The preferred TikTok classes are:
- Leisure – 535 billion hashtag views
- Dance – 181 billion
- Pranks – 79 billion
- Health/sports activities – 57 billion
- House reno/D.I.Y. – 39 billion
- Magnificence/skincare – 33 billion
- Trend – 27 billion
- Recipes/cooking – 18 billion
- Life hacks/recommendation – 13 billion
- Pets – 10 billion
- Outside – 2 billion
Remaining ideas
For sure, TikTok is right here to remain in the long term.
Although it is a comparatively new social media platform, it has demonstrated that it has huge potential to steal the spot of giants like Fb or Instagram.
And what higher option to showcase the platform’s success than via highly effective TikTok stats?
TikTok is changing into increasingly more in style amongst youngsters and kids, however it’s an important supply of leisure for individuals of all ages.
So subsequent time you are planning your social media technique, you may need to give TikTok in the past and take into accout these useful TikTok stats I put collectively.
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